What are the most effective ways to avoid copyright infringement liability?

The best way to avoid copyright infringement liability is to focus on creating original work rather than copying other people’s works. If a decision is made to use another person’s work, the most effective way to avoid infringement liability is to secure written permission from the copyright owner. In terms of secondary liability, compliance with the Digital Millennium Copyright Act (DMCA) is probably the best way for a website owner or other online service provider to avoid contributory liability for user-provided content that infringes another person’s copyright.