Here are some examples of naked licensing:
- A trademark owner licenses it to a manufacturer but does not review the products, instead allowing the licensee to use it on shoddy, inferior goods.
- A contract grants a license but fails to include quality standards or guidelines.
- A franchisor licenses its trademark to the franchisee but fails to inspect the franchisee’s location and operations.
- A trademark owner allows another person to use the trademark without any contract specifying how the mark must be displayed or used.