An arbitrary mark is an actual word or thing, but one that bears no logical relationship to the product or service to which it relates. APPLE as a trademark for computers is an example. Arbitrary marks are inherently distinctive.
What is an arbitrary trademark? Read More »
The 5-tier distinctiveness pyramid developed by Minnesota attorney Thomas James is a conceptual and visual aid for understanding the different levels of distinctiveness a trademark may have. The five levels, from least to most distinctive, are: Generic Descriptive Suggestive Arbitrary Fanciful.
What are the five levels of distinctiveness of a trademark? Read More »
