Yes. Trademark rights can be lost through naked licensing. If a trademark owner fails to exercise reasonable control over the licensee’s products or services, the trademark may cease to function as an accurate identifier of the source of the product or services. The purpose of a trademark is to inform consumers about the source of […]
Can a trademark be lost (abandoned) through naked licensing? Read More »
Here are some examples of naked licensing: A trademark owner licenses it to a manufacturer but does not review the products, instead allowing the licensee to use it on shoddy, inferior goods. A contract grants a license but fails to include quality standards or guidelines. A franchisor licenses its trademark to the franchisee but fails
What are some examples of naked licensing? Read More »
Naked licensing is not a form of adult entertainment. It is the licensing of a trademark without exercising control over the quality of the goods or services produced or provided by the licensee. A license agreement that does not contain quality control provisions is at risk of being deemed a naked licensing arrangement.
What is “naked licensing”? Read More »
