What is a “comprehensive trademark search”?

A comprehensive trademark search is one that is intended to discover conflicting and potentially conflicting trademarks of any kind, including both federally registered trademarks and common law trademarks. In includes both a USPTO search and a common law search. Sources searched include:

  • USPTO database;
  • State trademark databases;
  • Business directories;
  • Trade journals;
  • Social media;
  • The Internet (such as by performing a Google search).

A “comprehensive federal search” or “comprehensive USPTO search” checks the USPTO database using advanced search methods to detect potentially conflicting marks beyond what would be uncovered in a “knock-out” search.