Dilution by blurring occurs when the distinctiveness of a mark is reduced. This can occur when a person uses a famous mark to market different, unrelated goods or services. Example: Using ROLEX as a trademark for restaurant services.
Dilution by blurring occurs when the distinctiveness of a mark is reduced. This can occur when a person uses a famous mark to market different, unrelated goods or services. Example: Using ROLEX as a trademark for restaurant services.